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We Started With a Conviction. We Built a Movement.

A Step to Freedom was born from a simple belief: that South LA deserves investment, not abandonment — and that every person, regardless of their past, deserves a real path forward.

Our Mission

Transforming Lives. Breaking Cycles. Building Futures.

A Step to Freedom exists to transform the lives of justice-involved individuals struggling with homelessness, substance use, and mental health challenges — providing the housing, services, and community they need to heal and build sustainable futures in South Los Angeles.

Our Vision

A South Los Angeles where every justice-involved adult has the housing, healing, and opportunity they need to define their own future — not be defined by their past.

What We Stand For

Dignity First

Every person who walks through our doors is met with respect — not pity, not conditions, not judgment. Dignity isn't earned. It's inherent.

Community-Rooted

We don't parachute in from elsewhere. We are South LA, serving South LA. Our staff and leadership reflect the community we serve.

Holistic Healing

Addiction, homelessness, and incarceration don't exist in isolation. Neither does healing. We address the whole person — mental, physical, economic, relational.

Radical Transparency

Where does your money go? We'll show you. What outcomes do we achieve? We'll prove it. Trust is built through openness.

Sustainable Transformation

Quick fixes don't break cycles. We invest in long-term change — the kind that lasts generations.

Second Chances

Systems have failed these individuals long enough. Every person deserves the opportunity to write a new chapter.

Our Journey

34 Years of Building Something Real

From a grassroots conviction in South LA to a comprehensive continuum of care — one step at a time.

1991

ASF Founded

A Step to Freedom is founded in South Los Angeles with the conviction that justice-involved adults deserve more than a revolving door.

2014

Warm the Streets Launches

Our first outreach initiative takes resources directly to South LA's unhoused residents every winter. Over 10,000 blankets distributed to date with 50+ partners and 1,000+ volunteers.

2015

Blessing Bags Begin

Year-round distribution of essential supplies extends ASF's outreach presence and daily presence in the community.

2023

Rise & Thrive Launches

The Rise & Thrive Reentry Workforce Accelerator launches — a five-pillar program connecting participants to fair-chance employment through CRCD, Pacific Gateway, Reignite Hope, and PV Jobs.

2024

Women's Site Opens

New residential site for women opens, expanding ASF's continuum of care. 303 individuals served. 4,000+ served since founding.

2025

The Movement Continues

Growing our reach, deepening our impact, and building the future that South LA deserves.

Impact by the Numbers

The Data Behind the Mission

Our outcomes speak for themselves — and behind every number is a person who refused to be a statistic.

4000

Lives Transformed

Individuals served since 1991

27

Permanent Housing

Secured permanent housing in 2025

85

Mental Health Access

Accessed mental health services in 2025

202

Housing Beds

Across 6 South LA facilities

Our Leadership

The People Behind the Mission

Led by South LA community members who understand this work from the inside out — because many of them have lived it.

Kenya Croom

Kenya Croom

CEO

Larry Earl

Larry Earl

Chief of Staff

Monique Arrington

Monique Arrington

Executive Director of Programs

Crissy Smith

Crissy Smith

HR Manager

Jonaee Coffey

Jonaee Coffey

Deputy Director of Operations

Community Voices

What Our Community Says

"The Rise & Thrive program helped me get my ID back, build a resume, and connect with an employer who gave me a real shot. I've been employed for 18 months now. I thought that door was closed forever."

Rise & Thrive Graduate

Workforce Program, 2025

Partners Who Amplify Our Impact

CRCD
Pacific Gateway
Reignite Hope
PV Jobs
Molina Healthcare
Anthem Blue Cross